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BEATRIZ
CAROSINI

art director
at Y&R Dubai

I’m here also here
and here, as well.

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Hello! Let me introduce myself to you:

You already know my name. That's great!

Furthermore, I am Brazilian, 27 years old.
I have 6 working years of experience in some agencies in Brazil and nowadays I've been living and working in Dubai.

To stop stalling you, here you can read more about my professional life. If you have any interest on my CV or if you just want to have a little chat, feel free to email me at: talktome@bcarosini.com or bcarosini@gmail.com

It will be a pleasure meet you!

  • LAND ROVER INSTASURVIVAL

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Copywriter: Guillaume Calmelet | Creative Director: Jojo Bihag

    Land Rover wanted to show the Arab world the wealth of knowledge it has about the Middle East and reinforce the connection between the brand and its target audience. So we created Land Rover Instasurvival. A social media response campaign, where people could send Land Rover a photo on Instagram along with their location or destination, and receive a personalised survival tip about their area within minutes. Done at Y&R Dubai, launched in 2013.

    AWARDS

    2013
    Dubai Lynx Awards: Silver

    CLICK HERE TO OVERVIEW

  • NIKE STICKER WALL

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Creative Director: Tristan Fitzgerald

    In anticipation of the new store launch, fans at Mall of the Emirates took every advantage to grab their exclusive stickers from the Nike store. Check it the case out. Done at JWT Dubai, launched in 2011.

    AWARDS

    2012
    Gemas Effies: 2 Silvers and 1 Bronze
    Retail Ad Campaign of the Year: Finalist
    Dubai Lynx Awards: Finalist
    Mena Cristal Awards: Sapphire

    CLICK HERE TO LAUNCH

  • DOVE INVISIBLE DRY

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Poduction: Bossa Nova films | Copywriter: Daniel Boa Nova and Flavio Tamashiro

    Viral Video Campaign for the new Dove Invisible Dry deodorant. The concept was entirely based on the Bunkaru Japanese theatre -technique using people instead of dolls. Done at Ogilvy Brazil, launched in 2008.

    AWARDS

    2009
    Abril Award: Finalist
    2008
    Wave Award: Gold

    CLICK HERE TO LAUNCH CLICK HERE TO OVERVIEW

  • DOVE INVISIBLE DRY CAMPAIGN

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Copywriter: Flavio Tamashiro

    Online campaign for Dove Invisible Dry. The pieces that include banner games shows the classic atari games (Space Invaders,Pong and Frogger) being performed by manipulators Bunraku's dolls . Done at Ogilvy Brazil, launched in 2008.

    AWARDS

    2009
    Annuarium CCSP and Abril Award: Finalist
    2008
    Wave Award: Gold and Silver
    Fiap Award: Finalist

    CLICK HERE TO LAUNCH CLICK HERE TO LAUNCH CLICK HERE TO LAUNCH CLICK HERE TO LAUNCH

  • DOVE SPACE INVADERS

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Copywriter: Flavio Tamashiro

    Screensaver for Dove Invisible Dry campaign . The piece shows the classic atari game SPACE INVADERS being performed by manipulators Bunraku's dolls. Done at Ogilvy Brazil, launched in 2008.

    AWARDS

    2008
    Cannes Lions: Finalist

    CLICK HERE TO LAUNCH

  • KIT KAT COMEDY BREAK SHOW

    ART DIRECTION

    by Bia Carosini | Designer: Roy | Copywriter: Guillaume Calmelet | Creative Director: Jojo Bihag

    A reality show that KIT KAT sponsored to find the next big arab comedian in the region. Done at Y&R Dubai, launched in 2013.

    CLICK HERE TO LAUNCH CLICK HERE TO OVERVIEW

  • CONCEPT AND ART DIRECTION

    by by Bia Carosini | Copywriter: Guillaume Calmelet | Creative Director: Jojo Bihag

    We wanted to allow everyone, wealthy or not to help and raise awareness of the children at Al Noor. So we created a new kind of donation. We allowed people to donate their Facebook statuses to the school, and posted compelling content about our extraordinary children on their behalf. Done at Y&R Dubai, launched in 2013.

    CLICK HERE TO OVERVIEW

  • COCA-COLA FOOTBALL

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Copywriter: Guillaume Calmelet | Creative Director: Jojo Bihag

    Winning pitch for Coca-Cola Middle East. Our task for this pitch was to associate Coca-Cola with football in the minds of consumers around the Gulf Region. This is the digital part of the pitch. Done at Y&R Dubai in 2012.

    CLICK HERE TO OVERVIEW

  • RIGHT BITE

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Copywriter: Guillaume Calmelet | Creative Director: Jojo Bihag

    A mobile web app concept to follow the progress and improve the satisfaction of Right Bite's customers. Right Bite is a restaurant offering monthly programs for a healthier diet. Done at Y&R Dubai in 2012.

    CLICK HERE TO OVERVIEW

  • PHILADELPHIA CREAM CHEESE

    ART DIRECTION

    by Bia Carosini | Concept and Copywriter: Dalia Menhall | Art Assistant: Tala Badreddine

    Philadelphia website to promote the most inspiring woman in the GCC (Cooperation Council for the Arab States of the Gulf). Done at JWT Dubai, launched in 2011.

    CLICK HERE TO OVERVIEW

  • BUBBLES KIT KAT

    ART DIRECTION

    by Bia Carosini and Chris Robertson | Concept: Chris Robertson | Motion Designer: Moustafa Mezher

    Website for Kit Kat Arabia Family with Have a Break. Have a Kit Kat. as a concept. Once you pop, you can't stop. Done at JWT Dubai, launched in 2010.

    CLICK HERE TO LAUNCH CLICK HERE TO FACEBOOK

  • KIT KAT CHUNKY

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Creative Director: Chris Robertson | Copywriter: Tony O'Connor | Art Assistant: Tala Badreddine

    Are you a Record Breaker? We used a contest website to promote Kit Kat Chunky in the UAE - Gulf Region. Done at JWT Dubai, launched in 2010.

    CLICK HERE TO LAUNCH CLICK HERE TO OVERVIEW

  • BEINGMOREDAVID

    CONCEPT AND ART DIRECTION

    by Bia Carosini and Luiz Fernando | Copywriter: Davi Bertoncello

    New site for Ogilvy Brazil done in 2008 based on the concept Beign More David at Ogilvy Brazil.

    AWARDS

    2008
    Sinos Awards: Silver

    CLICK HERE TO LAUNCH

  • ORIENT CHALLENGE

    ART DIRECTION

    by Bia Carosini | Concept and Art direction by Mariana Costa | Copywriter: Davi Bertoncello

    Web banner for Orient Watches. Based on concept of hight precision watches. Done at Ogilvy Brazil, launched in 2008.

    CLICK HERE TO LAUNCH CLICK HERE TO OVERVIEW

  • DOVE EVEREST

    ART DIRECTION

    by Bia Carosini | Concept and art direction by Mariana Costa

    Banner teaser for Dove Therapy Campaign. The campaign begins on the Paloma's blog - the character. She is in crisis with her hair and asks for the web users to help her.
    Following the Campaign it was created a banner to promote the blog. Done at Ogilvy Brazil, launched in 2008.

    AWARDS

    2008
    Abril Award

    CLICK HERE TO LAUNCH CLICK HERE TO OVERVIEW

  • MOTOROLA ENIGMA

    CONCEPT AND ART DIRECTION

    by Bia Carosini and Alexandre Borba | Copywriter: Flavio Tamashiro

    E-mail Marketing for ROKR U2 - cellphone Motorola with support of Rolling Stones Magazine. The branding propose an email containing several clues. Besides solving the enigma from Motorola the user could win awards. Done at Ogilvy Brazil, launched in 2007.

    CLICK HERE TO LAUNCH

  • GRAACC PATH

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Copywriter: Flavio Tamashiro

    E-mail Marketing to Graacc based on the objective of showing how you can donate and help children with cancer with only one buck. Done at Ogilvy Brazil, launched in 2007.

    CLICK HERE TO LAUNCH

  • DOVE BANHO 10

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Copywriter: Davi Bertoncello

    Site for the campaign of new products from Dove Cream Oil. With the decision of the product, the site changes its color according to package color of the product. Done at Ogilvy Brazil, launched in 2007.

  • MINI CONFETTI PIXEL ART

    ILLUSTRATION

    by Bia Carosini and Tulio Inoue

    Characters illustrations for a hotsite Mini Confetti, based on concept “The smaller site of the world. All the site was done in pixel art. Done at Ogilvy Brazil, launched in 2007.

  • HELLMANN'S OMEGA3

    CONCEPT AND ART DIRECTION

    by Bia Carosini | Copywriter: Flavio Tamashiro

    Hellmann's web banner to promote the new product: Hellmann's Omega 3. Done at Ogilvy Brazil in 2007.

    CLICK HERE TO LAUNCH CLICK HERE TO LAUNCH

  • IGERSDUBAI

    SOCIAL MEDIA AND CONTENT MANAGER

    by Bia Carosini | Copywriter: Athina Lalljee

    Founded in March 2012, IgersDubai is my very own little Instagram project, and a part of the global Instagramers community.
    As its Founder and Manager, I run frequent contests and challenges based around the theme of photography in Dubai, constantly seeking new and interesting ways to engage followers. I've also been lucky enough to have The Dubai International Film Festival on board for a special 4-day contest! Let's just say it's my social media training centre.

    CLICK HERE TO LAUNCH

  • BIA WAS HERE

    CONCEPT

    by Bia Carosini

    'BIA WAS HERE' is an initiative that takes me around the world, and meeting people without even having to be there.
    The simple design & technological solution of a QR code sticker, randomly pasted - by me or my friends - in interesting places, cities and countries around the world, allows a passer by to scan the code through his or her mobile and connect to my porfolio in no time. What better than a simpler, cheaper and internationally-recognized way of getting to know me better. A personal project launched in 2011.

    CLICK HERE TO LAUNCH

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